Make a gift and make a difference on Match Day
Get your calenders out…The Greater Milwaukee Foundation 2015 Match Day has been set…Pathfinders is one of the many organizations participating again this year! Your support will help support Pathfinders work to empower youth in crisis to make positive life choices!!
Runaway and Homeless Youth and Trafficking Prevention Act Passes Through Senate Judiciary Committee
On September 18, 2014, the U.S. Senate Judiciary Committee voted S. 2646, the Runaway and Homeless Youth and Trafficking Prevention Act (RHYTPA) out of committee with a very strong vote, 15 ayes and 3 nays. RHYTPA was introduced in the Senate on July 23, 2014 by Senator Patrick Leahy (D-VT) and Senator Susan Collins (R-ME). RHYTPA reauthorizes the Runaway and Homeless Youth Act (RHYA) (42 U.S.C. 5701 et seq.) which is celebrating its 40th year anniversary this year and was last reauthorized in 2008.
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“How do you sleep at night?”
Do you remember the lifelike images of sleeping homeless teens attached to billboards, bus shelters and storefronts several years ago? And the jarring messages?
“While you’re warm in bed, remember hundreds of teens aren’t.”
“Maybe more teens would have a safe place to sleep if the rest of us woke up.”
“Someone who is homeless and trying to survive on the street is an image that is very compelling,” says Tim Baack, Pathfinders Interim President/CEO. “Our campaign included a lot of powerful imagery, which is one of the best ways to capture people’s attention.”
Disruptive Forces In Action: Branding Causes, Not Organizations, just published by the Alliance for Children & Families, discusses how Pathfinders continues to benefit from the exposure of a 2008 marketing campaign, created by Serve Marketing, that was branded by the cause and not the organization.
Pathfinders continues to provide services to thousands of homeless teens in Milwaukee every year who require basic needs, emotional support, and tools for success. Click here to learn how you can help.